Search Engine Optimization (SEO) is the process of making a website achieve top search engine ranking. Marketing Monster develops your website using industry standards and search engine optimization to make it favorable for search engines to rank it high.

SEO is the process of developing a website with certain elements that will allow it to rank higher when certain keywords are entered into search engine like Google or Yahoo. For example, if you type “miserable failure” into a Google search, you will get a link to President George W. Bush’s official bio. Even though nowhere in Presidents Bush’s biography will you find the words “miserable failure” the site is still listed number one for those words. That’s because part of Google’s algorithm is how many sites link to that website. The more sites that link to it, the higher it will rank. Now, there is a push by conservatives to have miserable failure link to President Carter’s bio. You will see that his biography also has top ranking. Having links to your website is just one method Marketing Monster uses to help you achieve top ranking in search engines.

Having your site listed on the first or second page of search results will give you a significantly higher chance of being visited by people using search engines. Therefore, it will bring more traffic and business to your site.

There are never any guarantees that your site will gain top ranking. Not every site can be ranked number one. Any SEO consultant that tells you otherwise is lying. Search Engines’ algorithms for determining ranking are extremely complex, constantly changing, and vary vastly from Search Engine to Search Engine. So there is no way any SEO consultant firm or individual can tell you they have the secret formula. In general, the key components to achieve high ranking is Time, Good Site Design, and Popularity. Although Marketing Monster can help with Good Site Design and a little bit with popularity, you’ll have to wait for Time. You can’t force search engines to come to your site, you can only ask them to and it is up to them when and how frequently the visit your site. Don’t expect to go from 9 billionth to top 10 overnight. Climbing the charts can be a steep hill, but don’t hinder it by having bad site design.

Marketing Monster will code your site using acceptable and recognized industry standards (white-hat only) that make the pages “search engine friendly.” Furthermore, Marketing Monster will work with you to develop a list of relevant keywords to include in images, content, and, on meta tag heading. We will also include you in a link exchange program with other clients and manually submit your website to major search engines. Google XML Sitemaps, Search Engine Friendly URLs, and CSS based HTML/XHTML tag modifications are just some other ways that Marketing Monster can help you get top ranking with your desired keywords and phrases.

Marketing Monster sometimes recommends paying for a sponsored ad for many clients to help them achieve immediate “pseudo” top ranking. However, having a good SEO website will last and last. Sponsored ads charge a recurring monthly fee for a particular spot. Also, it can be quite costly to pay these advertisement costs to every major search engine. Your monthly overhead cost will sky rocket and be hard to keep up with. Designing a site with good SEO techniques is a one-time cost that will pay for itself many times over in the future.

That’s because it is. We handle all this so you don’t have nightmares.

Typically SEO action steps for a website that already exist are as follows:

Benchmark: Determine what traffic, if any, the website is receiving. Use existing logs or analytics. Install analytics and monitor for at least a month if no previous statistics exist.

Competitor Research: Find and analyze at least 5 of the top online competitors in the clients’ business category.

Keyword Research: Determine the most competitive keywords and/or keyword phases that yield the best ROI for the competitors. Analyze cost and time to achieve rankings, and make a list of suggestions to give to the client. The list consist of the most competitive to the least competitive that yield the best ROI. After keywords and phases are chosen, a proposal can be submitted to begin to work.

Marketing Monster pledges to work with you to develop relevant keywords, make your website search engine friendly, keep up to date with latest SEO news and techniques, and stay on top of the market for innovations in technology.