Research:
We believe in research-based marketing. You must know how your target audience thinks and acts before you can make an impact. Guessing doesn’t work! After you have implemented your marketing plan, it’s important to conduct research to determine what’s working and what isn’t. We can implement some research tools, such as focus groups and simple surveys, in-house. For comprehensive research, we will recommend and manage a professional research organization for you. And we’ll develop and implement strategies based on research results.

Branding:
Branding is more than a new logo. In some cases, branding requires rethinking an organization’s identity program, but it is much more. In fact, you don’t own your brand — it resides in the mind of your customers. You can influence your brand, however, by developing key messages that you consistently communicate and live. Think of your brand as a promise. We can help you make the most of your brand by determining what benefits you provide than are most valued by your target audience.

Identity programs:
This is often where new businesses start their marketing programs. But before we design your logo and stationery, we need to talk about your strategy. Your identity reflects your organization’s culture and professionalism, and it should be developed as part of a comprehensive plan. Who is your target audience? What do they value? How will you position your company in relation to similar ones? These are just a few of the questions we need to answer before moving to the drawing board.

Publications:
Brochures, newsletters, magazines, annual reports and sales materials are important tools in your marketing toolbox. We can develop these tools from start to finish, or we can handle just the writing or design. We collaborate with terrific photographers and printers who can make your ideas come to life. Let us help you develop Web site copy with pizzazz or an ezine that will drive traffic (and customers) to your Web site.

Print/Electronic Ads:
We’ve produced some award-winning print and electronic ads. While we don’t offer media planning services, we can make recommendations. If you need comprehensive ad services, we’ll refer you to a good full-service agency.

Publicity/Media Relations:
Generating publicity about your organization is more than writing a press release. You need to know what is newsworthy, the best way to approach the story to interest your targeted media, how to write a killer press release or media alert, where to distribute it and how to follow-up. If you are on the receiving end of the media inquiry, you need to know how to handle the interview so that your perspective is presented in its best light.