The Concept Monster is responsible for over seeing all aspects of your marketing needs and pulling the correct monsters out of the closet to assist you in accomplishing your marketing goals. For many small business owners making marketing decisions is scary. You know you need to increase sales and leads but the options can be overwhelming. How many valuable hours have you wasted, sitting in meetings with different vendors and listening to their ideas on how to accomplish your needs with their products? The end result usually creates a disconnect of your brand and your desired message, costing you powerful results in the end.

We schedule an appointment with you to discuss your company’s goals. We review all your existing marketing contracts including: online advertising, television advertising, direct mail, website, yellow pages and any others you may have. We also outline your top 10 competitors and research their marketing patterns and structure.

We evaluate the results from your current strategies and factor in our research to create a customized marketing campaign. We create a detailed path that oversees all aspects to keep a constant theme, message and your brand. We make recommendations to you for new marketing opportunities that you may not have considered, that could save you money and build better results to meet your goals.

We evaluate your competition, distributors and clients and create a strategy that encompasses proven buying habits and features with trigger points, rebates and call to action.

When all marketing strategies come together under one vision, the end results are positive and tangible. Avoiding long term ad agency contracts and having all aspects of a campaign managed by one company reduces the risk of mistakes, confusion and inconsistent branding. Most importantly, it can prevent the nightmare of losing marketing dollars to the black hole of risky investments with no return.